Changing the narratives about your school through media.

How To:

Changing the conversation changes minds. If your school is viewed through the lens of a negative narrative, from inside or outside the school, you can flip the script. Work with your inspirED team to create a video, song, music video, PSA, or other media output that highlights the good about your school and reminds students that they can be proud to be a student there. Encourage everyone to join in celebrating your school. Post the video to your school’s social media channels.

Tips & Suggestions:

  • Involve faculty and staff, and make sure they know that their narratives also affect the climate at school.
  • Collaborate with your school’s existing media and technology resources.
  • Collaborate with your school’s existing school spirit resources.

Fast Facts:

  • Internet users retain 95% of a message when it is presented in a video and only 10% when they read it in text (Insivia Analytics, 2018).
  • Research has shown that cooperative group work can lead to reduced levels of bullying and improved conflict resolution abilities (Johnson & Johnson, 2004).
  • School connectedness helps reduce rates of depression and suicide (Langille et al., 2015).

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